“He brings a wide range of capabilities beyond advertising to the company. As an experienced, resourceful and innovative agency business leader and digital transformation specialist, Santosh has a strong vision for the intersection of consumer, media and brands, enabled by creativity, data and technology. Has a successful track record of over 18 years of delivering on India in the press release.
Kumar, who has previously worked with over 100 brands including Hindustan Times, lived in Singapore before joining Innocean India. Founder of successful start-ups Mangodata and Webitude, he has worked in both domestic and international markets including Singapore, Southeast Asia and the Middle East.
Commenting on the appointment, Hak-no Yoon, Managing Director, Inosian India, said that he is pleased to welcome Santosh Kumar at an important juncture in the firm’s operations.
“We are confident that Santosh’s in-depth knowledge and experience will prove invaluable as we move towards becoming one of India’s leading integrated marketing agencies,” he added.
In turn, Kumar said he was thrilled to join the agency, adding that he would aim to guide it towards becoming a modern, forward-thinking company that delivers comprehensive brand experiences.